Domestika – Brand Identity Design: Expressing Visual Meaning

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Creating a visual identity is so much more than designing a logo. It’s about discovering the essence of a brand and expressing it visually. Graphic designer Helen Bamborough worked with clients including Whistles and The Body Shop before founding her own studio which aims to help independent businesses founded by mothers stand out through design.

In this course, she teaches you how to create an entire brand identity system for yourself or a client. Design a logo, secondary mark, color scheme, and typographic style that captures the essence of the company it represents. Bring a brand to life and connect with its audience through design.

egin by getting to know Helen Bamborough, the founder of Mumfolk Studio. She talks you through her creative journey which led to her starting her own studio, along with the influences that inspire her as a designer and what you can expect from this course.

Learn how to define your brand, its foundations, values, and what makes it unique. Then come up with themes and keywords based on this information to create an effective brief. Helen shares how she uses word association to explore different branding ideas.

Find visual references that form the basis of your mood board to present to clients. Hear Helen’s advice on controlling the research process to make the most of your time and stay focused on the brief. Create two directional mood boards that bring the client’s brand to life in contrasting ways and discover how to combine them to keep your client happy.

Use your directional mood boards to generate ideas for your initial logo design using the ‘scamping’ technique. Refine and finalize your design before selecting brand colors that reflect their tone and personality. Design a secondary logo to compliment your main design, then learn how to present your ideas to clients through compelling mockups

Helen shares how to select fonts for a unique typographic style. To finish the course, she then talks you through expanding your brand designs through the creation of postcards, packaging, and more.

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