| File Name: | Strategy and Research for Brands and Personal Projects |
| Content Source: | https://www.domestika.org/en/courses/2477-strategy-and-research-for-brands-and-personal-projects |
| Genre / Category: | Drawing & Painting |
| File Size : | 1.1 GB |
| Publisher: | domestika |
| Updated and Published: | May 15, 2025 |
Whether selling a product or launching a personal project, prior research is always necessary for defining an effective communication strategy. Carolina Zakrajsek is a strategy and market research consultant who has worked for agencies like DDB, TBWA, and Grey to help brands such as Coca-Cola, McDonalds, Claro, and various start-ups achieve their goals. In this course, learn to define key strategic elements for a new or existing brand, whether a product, service, or personal project. Caroline explains how to set goals, study your public, analyze the competition, and measure your success, step by step.
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