Eddie Yoon – Strategy Therapy Course

Strategy Therapy is a self-paced course that helps entrepreneurs create a business strategy fast — and without any complicated BS.

But unlike traditional strategy planning, you’ll honestly assess your company to see what makes it different. You’ll get detailed feedback and attend live workshops to evaluate your company through a category lens. And you’ll leave with a one-page strategy to drive your category forward.

All entrepreneurs struggle with “lost in translation” problems. You can’t get everyone on the same page, because you don’t have a compelling strategy on 1 page. If you’re reading this, chances are one (or more) of these problems are keeping you up at night.

Who is Strategy Therapy for?

• You’re willing to reassess or even pivot from your existing business strategy.
• You’re willing to receive brutally honest feedback about whether or not your company or category is special.
• You want to stand out and make your place in the business world.
• You want to remove complexity and focus on the one thing that makes your company special to your customers.
• You know that success is about creating net new value, new offerings, and new categories.

A one-page strategy is designed to distill the most critical elements of your business into a clear, actionable plan. It focuses on what truly matters, ensuring simplicity without sacrificing depth. Even complex companies like Amazon and Tesla have simple strategies. For example, the Master Plan Tesla shared in 2006 was:

1. Build sports car.
2. Use that money to build an affordable car.
3. Use that money to build an even more affordable car.
4. While doing above, also provide zero emission electric power generation options.

DOWNLOAD LINK: Eddie Yoon – Strategy Therapy Course

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