Masterclass – Animate like the big brands

In this course, you will bring your animation skills to life by creating a polished, brand-level motion design piece. Following the structure of the “Animate Like the Big Brands” masterclass, you will work through key stages of the animation process—concept development, style exploration, smooth transitions, and advanced motion techniques.You’ll start by analyzing real-world brand animations to understand what makes them stand out. Through this analysis, you’ll gain a deep understanding of the creative decisions behind successful brand animations, learning how they use visual language, color schemes, and motion to create impact.

Afterward, you will move on to crafting your own concept, developing a unique narrative that resonates with the brand’s voice, and refining your design choices to create a cohesive and compelling visual story.Once the foundation is laid, you’ll dive into the design of visual elements, focusing on typography, iconography, and illustrations. With a strong focus on aesthetics and user experience, you’ll learn to balance composition and design to make your animations both beautiful and functional.

Animating with professional techniques such as easing, timing, and fluid motion will become second nature as you perfect your craft, and advanced techniques like 3D motion and camera movements will add depth and complexity to your work.The project encourages attention to detail, ensuring every movement feels natural and engaging, creating a seamless flow that enhances the overall viewer experience. You’ll also explore the use of sound design, understanding how audio enhances motion and reinforces the storytelling process.By the end of this project, you’ll have a fully animated piece that showcases your ability to create sleek, professional motion graphics. This polished motion design will be perfect for your portfolio or future client work, demonstrating that you can not only create eye-catching visuals but also execute animations at a high level of quality and precision. With this experience, you’ll be ready to take on more advanced projects and attract clients looking for top-tier motion design work.

What you’ll learn

• Master smooth, professional animations
• Understand industry-standard motion design techniques
• Develop a structured workflow for motion projects

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